Andrew W.K. is New Spokesman for Playtex
The "Party Hard" rocker, whom the State Department deemed "not appropriate" to represent the U.S. on a goodwill trip to Bahrain, is now shilling "Fresh + Sexy" wipes.
Playtex, the feminine products brand, is expanding into the niche pre- and post-sex "intimate wipe" business with a new line called "Fresh + Sexy" that's designed for use by both genders before and after coitus. The kicker: Andrew W.K., the 33-year-old hard-rock party king, is the new line's spokesman.
"Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new," W.K. wrote in a statement released Wednesday. "Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"
It seems an odd fit for an artist best known for wearing the same white jeans-and-T-shirt combination for the better part of a decade, but considering the title of his 2001 debut album, I Get Wet, perhaps it's not such a stretch. Still, Playtex's statement comes as a bit of a laugh: "This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign," said the company. "Someone who could party hard but still be clean when it counted."
With the tagline, "Clean Where It Counts," Fresh + Sexy Wipes were designed to "address an important consumer need" -- "to help couples feel confidently clean every time they engage in sexual activity."
Apparently, he who is too unorthodox for the U.S. State Department is plenty good for Playtex and, presumably, college students.
Titans of Comic-Con: Stars Re-Create Classic Characters (Photos)
- Exclusive Portraits of Robert Griffin III, Ronda Rousey, Kareem Abdul-Jabbar (Photos)
- MOBA: Inside the Biggest Sporting Event You've Never Heard Of (Photos)
- Emmy Awards 2014: The Nominees (Photos)
- Hollywood's Notable Deaths of 2014 (Photos)
What's Hot In Music
- Sexual Harassment At Comic-Con Leads To Call For New Convention Policy
- A Conversation with CBS This Morning's Anthony Mason, Plus Chase Rice, Gentle Giant's Derek Shulman & William Gage Blanton
- The 'Hunger Games: Mockingjay Part 1' Trailer Is Here To Fight
- Robert Davi: Singing the Songs He Loves in a Place He Loves
- Weekend Box Office: Scarlett Johannson's 'Lucy' Beats The Rock's 'Hercules'
- All About That Mind-Blowing 'Avengers: Age of Ultron' Footage From Comic-Con 2014
- 10 Facts About 'Godzilla 2,' 'Crimson Peak,' 'Skull Island,' and More, Straight From Comic-Con 2014
- Everything Revealed About the 'Goosebumps' Movie at Comic-Con 2014
- Chloe Moretz Wins Fans Favorite Actress Award at Young Hollywood Awards 2014!
- Ian Somerhalder: 'The Vampire Diaries' Wins Best Threesome at Young Hollywood Awards 2014!
- Nikki Reed & Kellan Lutz Have a 'Twilight' Reunion at Young Hollywood Awards 2014!
- 'Hunger Games: Mockingjay' Debuts First Teaser Trailer - Watch Now!