October 02, 2013 11:09am PT by Sophie Schillaci
Britney Spears Goes Back to Her Old Ways in 'Work Bitch' Video
Britney Spears is up to her old tricks again in her "Work Bitch" video, in which whips, bare midriffs and sharks -- yes, sharks -- abound.
The S&M-themed video, which debuted Tuesday night during The CW's broadcast of the iHeartRadio festival, also features plenty of product placement, including a flashy black-and-white Bugatti, a bottle of Spears' latest fragrance and Beats by Dre's new Pill wireless speakers -- being used as a muzzle. Of course, the video also contains an obligatory reference to Spears' upcoming Las Vegas residency, with Planet Hollywood appearing in the background at one point.
The Ben Mor-directed clip alternates at breakneck speeds between a desert, a nightclub, a strip club and a pool, where, at one point, the pop superstar is being circled by sharks. Throughout the nearly four-minute video, Spears brandishes a whip not once, but in five separate scenes. She is, after all, the Queen B.
The clip is a far cry from her recent kid-friendly fare, "Ooh La La" for the Smurfs 2 soundtrack, but should be a welcome return to form for fans of the early 2000s Britney ("I'm a Slave 4 U," "My Prerogative," anyone?).
"Work Bitch" is produced by will.i.am and debuted last week at No. 12 on Billboard's Hot 100 singles chart. It will be featured on Spears' upcoming, as-yet-untitled album, due out on Dec. 3.