September 12, 2012 1:03pm PT by Seth Abramovitch
Coachella Seeking to Expand to Five Festivals a Year
Goldenvoice, the Los Angeles-based concert promoter behind the Coachella Valley Music & Arts Festival, is thinking big. Like, five Coachellas-per-year big.
The plans to expand their flagship festival are revealed in new documents released by the city of Indio, where the annual indie music pilgrimage occurs.
In the "Notice of Preparation," the Desert Sun notes, the city is undertaking an environmental study to examine what kind of impact "five concerts a year through 2030" would have on the region.
Three of the concerts would be held over consecutive, three-day weekends in the spring, with another two weekend festivals mounting in the fall. Expansion plans also call for an attendance increase to 99,000 -- the current maximum attendance for any single weekend is 95,000 -- and an increase in site size, to 601 acres from the current 535.
The news comes a few months after Goldenvoice announced their inaugural S.S. Coachella "Festival at Sea" -- a luxury cruise aboard which bands like Pulp, Hot Chip and the Rapture will play.