August 06, 2012 5:00am PT by Andy Lewis
Comedian Jay Mohr Launches Podcast Network (Exclusive)
Comedian and actor Jay Mohr (Last Comic Standing, Gary Unmarried) launched the podcast network Fake Mustache on Monday.
In addition to his Mohr Stories podcast, the network's lineup includes The Crab Feast With Ryan Sickler and Jay Larson, Talking S**t With Jim Jeffreys and Eddie Ifft and a daily sports-oriented podcast, The Joe McDonnell Experience.
The podcasts are available on iTunes, at fakemustache.com and through a custom Mohr Stories app for Android and iOS, which is available at the Android, Amazon and iTunes app stores.
Mohr jumped into podcasting just one year ago when show his debuted on Kevin Smith's Smodcast Network. It was an instant success.
Mohr was hooked on the combination of intimacy (he tapes the podcast in the garage of his Pacific Palisades home), mellowness ("just a couple of guys knee-to-knee talking") and wide reach ("blows me away when I get e-mail from people in Australia or soldiers in Afghanistan") that podcasts allow.
Smith let him out of his contract early -- the "most amicable divorce in the history of Hollywood" -- so he could try his hand at starting his own network.
Mohr's revamped podcast debuted Aug. 6 with Jay Leno as the guest. Mohr says it's a wide-ranging talk on the craft of comedy. He'll continue on a twice-a-week schedule. The others also will be on a semi-weekly schedule, with McDonell doing daily duty.
The goal is to offer a varied lineup, not just have "eight comics on making jokes," says Mohr. He's looking to add dedicated podcasts about soap operas and pro wrestling.
Mohr says he'd love to get Savage Love columnist and It Gets Better Project founder Dan Savage to join the network.
He ticks off Rufus Wainwright ("I've got a bounty on him"), Lily Tomlin and Russell Brand as his top choices for potential guests.
Pepsi Max has signed on to sponsor Mohr's podcast, which he believes makes it the first soda company to the sponsor a podcast. The others in the network have separate sponsors.
Mohr hopes to attract a corporate sponsor for the whole network, though he generously says he'd be happy if the individual podcasts got big enough to spin themselves off into their own networks. He promises to be as generous to them as Smith was to him.
Still, Mohr says there are broader benefits to podcasting. It has increased the audience for his stand-up shows; he hears the crowd making inside references to the podcast. In fact, podcast fans are so numerous in the audience now, Mohr's thinking about how to better integrate the two going forward.
See the new Fake Mustache network here.