June 29, 2012 2:00am PT by THR Staff
Gotye's 'Somebody That I Used to Know' Is Shazam's Most Tagged Song Ever
It’s topped the charts in 23 different countries, sold seven million tracks and logged more than 250 million YouTube views, and now Gotye’s “Somebody That I Used to Know” has achieved another milestone: for tagging.
According to Shazam, the popular audio detection service that allows users to “tag” a snippet of music (most commonly used to identify a title and artist, it’s also become a marketing component of major television ad campaigns), “Somebody That I Used To Know" is the first song to be tagged over 10 million times.
The news arrives months after the Aussie insta-hit (featuring New Zealand's Kimbra) broke another record: gaining a million tags in a week. To date, “Somebody That I Used to Know” has actually reached 11.5 million tags worldwide, driving sales of over 1 million, according to the company, which cites an average purchase rate of 8% for Shazam fans who tag a track.
This week, the song is No. 3 on the Billboard Hot 100 chart which monitors sales, streaming and airplay data. Watch the video for "Somebody That I Used to Know" below.