August 17, 2012 4:50pm PT by Arati Patel
Jason Alexander Woos 'Baywatch' Babe, Mocks Coffee Culture in New Nickelback Video
Nearly 15 years after Seinfeld first aired and made George Costanza a household name, Jason Alexander is busy as ever.
The veteran actor stars in a new Nickelback video for the song "Trying Not to Love You," playing a double role of two polar opposite barista masters. The band, meanwhile, isn't seen at all in the clip, which premiered today.
In the video, Alexander take on the role of nebishy but sweet coffeetender Bud, who gets swept away in a fantasy of beans, bikinis and flying psychedelic coffee mugs upon laying eyes on ex-Baywatch beauty Brooke Burns. But he finds competition for her affection in the form of a cool rider doppelganger -- a leather jacketed version of himself.
No stranger to videos, having previously starred in two of Brad Paisley's, “Celebrity” and “Online,” Alexander is also gearing up for another music-meets-visuals gig: hosting The Big Picture, the Los Angeles Philharmonic Association's tribute to Paramount Pictures on the studio's 100th anniversary, taking place Sunday, Sept. 2 at the Hollywood Bowl and featuring composers Michael Giacchino (Super 8, Star Trek), Lalo Schifrin (Mission: Impossible) and Alan Silvestri (Forrest Gump). David Newman conducts.
For more information, go to HollywoodBowl.com and watch Alexander in Nickelback's "Trying Not to Love You" video below: