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Kanye West Makes NSFW Film for Fashion Mag's Debut (Video)

The rapper appears in a video promoting the first issue of Anja Rubik's "25" alongside photographer and director Barnaby Roper.

Kanye West
Andrew H. Walker/Getty Images

Fashion it-boy Kanye West teamed up with photographer and director Barnaby Roper to create a provocative video for the debut issue of Anja Rubik's new magazine, 25.

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The aesthetically-hypnotizing film, which contains graphic images of blood and snakes, merges fashion and eroticism with West's music using non-intrusive kaleidoscope techniques. The video opens with a close-up on Kayne's face -- much like a black and white version of the head in The Wizard of Oz -- with him saying, "through me the everlasting pain" and abandoning all hope.  

"I thought it would be really interesting to make it seem like we were entering Kanye's head," Rubik told New York magazine's Cut blog. "It's not pornographic, but it's very sensual."

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Enter Kanye's head and check out the steamy, NSFW video below.