6:02pm PT by Keith Caulfield, Billboard
Katy Perry's 'Roar' Arrives Early
Sound the alarm: Katy Perry's new single "Roar" has roared early.
The tune, the first single from her forthcoming third studio album Prism (due Oct. 22), was slated to premiere Monday. However, the song leaked to the Internet early Saturday morning.
In turn, "Roar" officially has been serviced to radio stations and likely will reach the iTunes store by Sunday. The song will be aired hourly on participating Clear Channel radio stations, like a number of recent major single releases (ranging from Justin Timberlake, Mariah Carey and Adele).
There's little doubt that "Roar" will roar onto the Billboard Hot 100 songs chart Wednesday, when the new weekly chart is compiled. Even if the song hadn't gone on sale until Monday as planned, the track would probably have bowed high on the chart based solely off of airplay. (The Hot 100's airplay week runs from Wednesday through Tuesday of each week, while its sales week runs from Monday through Sunday.)
It's difficult to predict just how high the song will bow, considering that it will have a partial week's worth of sales fueling its arrival. Based on Perry's track history at radio and retail, "Roar" should storm into the upper reaches of the chart -- if not this week, then certainly next.
The last time Perry was previewing a new album with its lead single was in 2010, when "California Gurls" ushered in her Teenage Dream set. "California Gurls," featuring Snoop Dogg, debuted at No. 2 on the Billboard Hot 100 chart and shot to No. 1 in its fourth week. Its start was powered by first-week sales of 294,000 downloads, according to Nielsen SoundScan.
It was one of five No. 1 singles from Teenage Dream, making Perry the only woman in history to have five No. 1 Hot 100 singles from one album.