February 03, 2012 9:38am PT by David Greenwald, Billboard
Madonna's 'Give Me All Your Luvin'' Full-Length Music Video Debuts (Video)
Madonna's finally giving all her "Luvin" to her fans.
"Give Me All Your Luvin'," the long-waited first single from Madonna's forthcoming M.D.N.A. album, made its debut on On Air With Ryan Seacrest on Los Angeles' 102.7 KIIS-FM on Friday morning, along with a mega-mix of tracks from the album.
The song's video, which features guest stars M.I.A. and Nicki Minaj as cheerleaders, was simultaneously released on Madonna's official YouTube channel.
Fans got their first glimpse of the track in November, when a "Give Me All Your Luvin'" demo leaked.
"My true fans wouldn't do this," Madonna said at the time, addressing the leak through manager Guy Oseary's Twitter feed.
The song and mega-mix will be played every hour on participating Clear Channel stations this weekend, leading up to the Material Girl's Super Bowl half-time show performance in Indianapolis on Sunday.
Earlier this week, M.I.A. confirmed on the BBC that she and Minaj will join Madonna at the half-time set.
And according to will.i.am, "Sexy and I Know It" chart-toppers LMFAO will take the stage as well. M.D.N.A., Madonna's 12th studio album and first for Interscope Records, is expected in March.