Taylor Swift to Debut 23rd Music Video on MTV During Weeklong Birthday Celebration
The singer turns 23 on Thursday, Dec. 13.
As Taylor Swift turns 23 on Thursday, Dec. 13, the country-pop star will be celebrating yet another milestone: her 23rd music video.
Swift will debut the official clip for “I Knew You Were Trouble” on MTV as the capstone to a weeklong birthday celebration, The Hollywood Reporter has learned. The video stars Reeve Carney, who plays Peter Parker in the Broadway production of Spider-Man: Turn Off the Dark, as Swift's brooding but beautiful love interest, and is directed by Anthony Mandler.
"As soon as I started writing this song, I knew it was different from anything else on the record, so I knew that I wanted the video to be different from anything we'd ever done," says Swift of the darker-than-usual subject matter. "I wanted to tell the story of a girl who falls into a world that's too fast for her, and suffers the consequences."
Mandler is a frequent collaborator with Rihanna, having directed several of her videos including "Take a Bow," "Disturbia," "Russian Roulette," "Wait Your Turn," and Jay-Z's "Run This Town," which features Rihanna and Kanye West. Mandler also served as a director and executive producer of the E! reality series Snoop Dogg's Father Hood in 2007.
The multiscreen rollout for "I Knew You Were Trouble" kicks off Monday with never-before-seen photos from the video shoot on MTV.com. Tuesday, the site will publish clips of Swift on-set discussing the creative concept for her dark video, as well as a video chronology of all 22 of her previous video offerings. On Wednesday, Swift will count down her top five moments of 2012 via livestream followed by a trailer of the new video.
The video itself is slated to premiere on MTV at 4:40 p.m. ET on Thursday before going into rotation across all MTV channels at 5 p.m. ET.
"Trouble" is the third single off Swift's latest studio effort Red, peaking at No. 3 on Billboard's Hot 100 singles chart in late October and at No. 1 on the Digital Songs chart. She performed the song live on the American Music Awards Nov. 18.
Email: Sophie.Schillaci@THR.com; Twitter: @SophieSchillaci