Belongings: Oscar de la Renta's Paperless Post Stationary Collection
The famed designer launches a collection of e-cards and snail mail stationary inspired by the runway.
Oscar de la Renta has dressed the likes of Cameron Diaz, Emma Watson, Jessica Chastain and Oprah. Now the Dominican designer is putting his polished and feminine fashion touch on paper with an exclusive runway-inspired collection for Paperless Post. Launching with 50 original designs, the collaboration draws from de la Renta’s abode in Punta Cana as well as his fall 2013 bridal and ready-to-wear collections -- including a vivid pink silk faille ball gown with gold bullion embroidery that stunned New York Fashion Week. The design team at Paperless Post utilized fabric samples, embroideries and de la Renta’s Chantilly, Alençon and Guipure laces to create the cards and stationary, all available as e-cards and through traditional methods like engraving, flat printing, letterpress and thermography.
“Oscar de la Renta has an incredible archive of signature prints and exquisite laces that made them an ideal collaborator,” said Paperless Post CEO and co-founder James Hirschfeld. “The brand embodies a lifestyle message that is elegant yet fun and perfect for entertaining.”
De la Renta isn't the first designer Paperless Post has partnered with since launching in 2009, joining past forces with Kate Spade last year as well as bespoke stationer Bernard Maisner, decoupager John Derian and illustrator Jessica Hische.
Online designs for the Oscar de la Renta and Paperless Post collaboration start at 25 cents each, with postal cards beginning at $1.58 each. paperlesspost.com
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