Men who know - and love - clothes wear Brioni. James Bond has worn Brioni. Pierce Brosnan and Daniel Craig has worn Brioni. Jack Nicholson has worn Brioni. Gerard Butler has worn Brioni.
So it makes sense that when the Italian luxury menswear brand -- which makes some of the most gorgeous suits in the world with impeccable fit -- decides to open a new Brioni Boutique on Rodeo Drive, they would tie in with Hollywood. The store will play host to the event on May 10, and Francesco Pesci, CEO of Brioni, and Angelo Petrucci, Brioni's master tailor, will be on hand alongside filmmaker Paul Haggis to welcome Hollywood guests. (All for a good cause, too, benefitting Haggis' charity, Artists For Peace and Justice).
Petrucci is doing interviews that week in May to reintroduce the brand in a formal way and help potential customers remember its longtime association with Hollywood.
We can't help but hum a little "Sharp Dressed Man" by ZZ Top while composing this item.