Calvin Klein to Air Provocative Men's Underwear Commercial During the Super Bowl (Video)

6:21 PM PST 1/30/2013 by Elizabeth Snead

32
29
3
0
0
Email
Print
Comments

This marks the brand's first entry into the competitive -- and very expensive -- Super Bowl ad arena.

Calvin Klein will add some major sizzle to the 2013 Super Bowl on Sunday. For the first time in the fashion company’s history, it will run a TV commercial during the most watched sports event in the U.S.

Volkswagen Super Bowl Ad Accused of Racism (Video)

David Beckham's Son Debuts First Burberry Commercial (Video)

Disney Teases New 'Oz the Great and Powerful' Super Bowl Ad (Video)

PHOTOS: Naked Ambition: Hollywood's Hottest Nude Shots

And like all Calvin Klein ads since 1980's Brooke Shields commercial, this one will grab attention. The ad promotes Calvin Klein Concept, a new underwear line. Worn by model Matthew Terry, the underwear is constructed with something called "360 degree seamless" technology, which inspired the ad's futuristic theme.

STORY: Super Bowl 2013: What The Studios Are Planning To Show You

“This is a significant milestone, and, as an iconic American designer brand, [we] are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl -- the most watched television event annually in the U.S.,” says Tom Murry, president and chief executive of Calvin Klein, Inc.

On Sunday, all of Calvin Klein’s social media platforms -- Facebook, Twitter, Tumblr and YouTube -- will feature the commercial. It also will be included in Twitter’s #adscrimmage and YouTube’s Ad Blitz contests to vie for the best Super Bowl commercial as determined by fans' votes.

VIDEO: Emma Watson, Elle Fanning Rave About Their Calvin Klein Frocks at WIH Event

After the Super Bowl, the spots will be aired on CBS and ESPN. Additional TV spots will hit Europe, Asia and Mexico in the spring. The ads also will run in GQ, Esquire and Men’s Health.