Is Prada’s youthful line Miu Miu finally maturing? In 2011, the line hired True Grit Oscar-nominated newcomer Hailee Steinfeld, then 14, to be the face of their brand.
Now their chosen face is a more familiar one, Chloe Sevigny, 37. Turns out Sevigny, who also designs her own clothing line, Opening Ceremoney, now in its 5th year, plays a reporter in the upcoming film about porn star Linda Lovelace entitled, Lovelace, shot her first Miu Miu fashion campaign over 16 years ago.
But it's not as if the Italian line has always skewed to teenage spokesmodels. They seem to be more interested in hotness (or rather, coolness) than age. In 2010, their model of choice was Karl Lagerfeld's now-favorite runway walker, Lindsey Wixson. Actress Camilla Belle was the Miu Miu model in 2006, who posed in a rumpled bed for a series of ads with Kim Basinger.
Believe it or not, Lindsay Lohan stepped in to model in 2007. Johnny Depp's ex Vanessa Paradis, a French pop star and actress, did their campaign in 2008. Tom Cruise's estranged wife Katie Holmes, rumored to be making a stylish splash at the upcoming NY Fashion Week, was the face of the 2009 Spring/Summer Miu Miu collection
In one of her upcoming ads, Sevigny dons a dandy blue and yellow printed pajama pant, a buttoned-up mannish shirt with a checked tie and chunky heels. She wears her hair in a slicked back style with bleached eyebrows and green eyeshadow, making her look a bit like a young female David Bowie.
Sevigny's new Miu Miu gig is probably not much of a shock to those in the fashion biz. After all, she wore a Miu Miu creation to the Metropolitan Museum Costume Gala Awards earlier this year, which is always a sign of a fashion alliance -- either already in place or impending.
Interestingly, one of Steinfeld’s Miu Miu ads was banned in Britain by the Advertising Standards Agency. Shot by legendary fashion photographer Bruce Weber, the ad showed Steinfeld looking like she was crying, sitting on a railroad track . It was pulled for showing a "child in an unsafe" location. At the time Miu Miu defended the photo: "The image was part of a serious, high-fashion campaign" and "based on the set of an imaginary film".
Steinfeld was replaced by Australian actress Mia Wasikowska, then 22.
But don't worry about Steinfeld, her film career is roling along just fine. She stars in the 2013 version of the Shakespearean love story, Romeo and Juliet, along with Ed Westwick, Paul Giamatti, Damian Lewis. A young British actor -- Masterpiece Theatre Great Expectations breakout star Douglas Booth -- plays her Romeo.
Her other new film due out next year is Ender's Game, also starring Harrison Ford, Viola Davis, Ben Kingsley and Abigail Breslin.