David Beckham has designed a new line of bodywear, i.e., underwear, for Swedish retailer H&M that launches in February. Prior to collection hitting stores, however, the L.A. Galaxy midfielder is featured in an ad campaign that exposes nearly all of his ultra toned body.
The 36-year-old Brit poses provocatively for the campaign in various briefs and tank tops. In one shot, no clothes are featured at all -- just Beckham's tattooed arms crossed over his bare chest.
There are nine underwear styles for men in the debut collection, which H&M says is the first of a "long-term unique partnership" between the footballer and the label.
Beckham and his design team spent 18 months of research and development for the line, according to H&M, and focused on "fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pajamas and long johns."
David Beckham Bodywear for H&M will be available Feb. 2 in 1,800 H&M stores worldwide and online.
Earlier this week, Beckham declined an offer from French soccer team Paris Saint-Germain and is expected to sign a new contract with the Galaxy by week's end.