The fourth annual Fashion's Night Out took place not just in the nation’s fashion capital, New York City, but also all over Los Angeles, with the public preferring a store belonging to reality stars over designer boutiques on Melrose in West Hollywood.
And no wonder: The Kardashian sisters’ DASH Boutique threw the most lively party with a few family members actually in attendance. A DJ spun upbeat dance music as guests snacked from sweets-laden tables and sipped “DASH-ing cocktails” from Lola’s Martinis while checking out pop-up booths of new fall merchandise. Said matriarch Kris Jenner, who arrived with Kylie and Kendall Jenner: “if New York can have a fashion night, so can L.A.!” as her youngest daughter tried on and bought a hot-pink blazer.
Paul Frank celebrated Fashion’s Night Out with a neon-Native American powwow theme. Glow-in-the-dark war-painted employees in feather headbands and bow and arrows invited guests to be photographed on a mini-runway holding prop tomahawks. Christina Milian stopped in for her swag bag and a quick shoot with a couple of her friends. Extra features: a candy bar and a crafts table where staff handmade initial-studded Paul Frank coin purses on order for guests.
The fashion enclave put on more elegant but less-attended affairs. Kelly Wearstler offered champagne to guests as they explored the store’s conversation pieces in art, furniture and decor, while Diane Von Furstenberg served mint-raspberry lemonades and small appetizers. Guests were entered to win a thousand-dollar shopping spree giveaway. Marc Jacobs added a touch of whimsy with a photo-shoot area for guests that featured a monkey in a UFO as a backdrop.