Brooks Brothers, the all-American label known for its preppy polos, teamed up with two-time Oscar-winning costume designer Catherine Martin to create the 1920s wardrobe worn by Jay Gatsby (Leonardo DiCaprio), Nick Carraway (Tobey Maguire) and Tom Buchanan (Joel Edgerton) in Baz Luhrman's film The Great Gatsby. The leading men's looks in the 3D version of F. Scott Fitzgerald's literary classic include everything from formal tuxes and three-piece check suits to striped bow ties and oxford shoes.
"Fitzgerald was a Brooks Brothers customer," says Martin of her decision to work with the classic New York-based fashion brand. "Brooks Brothers is mentioned numerous times in Fitzgerald's writings as a representation of the ultimate gentleman's purveyor of fine clothing." In preparation for shooting, Martin poured over the Brooks Brothers archives to find best-selling styles, textured fabrics and patterns specific to the Gatsby era.
This isn't the first major fashion exclusive for the $125 million Warner Bros. film (out Christmas Day) — it was announced last October that Tiffany & Co. supplied all of the glittering Deco-style jewels and furnishings for Gatsby's Long Island mansion. The big question is who dressed Carey Mulligan's Daisy Buchanan? The studio is keeping that a secret for now.