The Lucky "Fabb West" conference to be held April 30th in L.A. was put together by Lucky magazine's editor-in-chief Brandon Holly, after producing three conferences in New York. Covering beauty and fashion, it will feature panelists such as Mad Men costume designer Janie Bryant, Project Runway producer Desiree Gruber, the founders of whowhatwear.com, Easy A director Will Gluck, and others.
The star panelists are also star bloggers: Jessica Alba (Honest.com, a site for moms), Elizabeth Banks (Elizabethbanks.com covers the stars' own beauty and fashion choices), Dianna Agron (who blogs under the name But You Can Call Me Charlie), as well as keynote speaker Zac Posen. And if that wasn't enough, Randi Zuckerberg, sister of Facebook's Mark Zuckerberg, will participate, as well as Mad Men's Kiernan Shipka, whose teen looks are making viral waves.
Panel topics and speaker sessions will include What Fashion Can Learn From Hollywood, Working with fashion and entertainment brands and talent in cyberspace, and Finding your voice and monetizing for the blogosphere.
This all happens next on April 30, and Fash Track will follow up on location and tickets. Interesting that stars and producers are now wanting to capitalize on the blogger crazy. Here's one way a monthly print magazine can compete with the daily bloggers: give them a conference! If you can't beat 'em, join 'em.