Those unstoppable money-making Kardashian sisters -- Kim Kardashian, Khloe Kardashian and Kourtney Kardashian -- have put their illustrious name on yet another Sears product.
This time it's eyewear and some pretty nerdy-looking eyewear, if you ask us.
In the new ad, the trio are dressed in '80s flashback style -- huge teased hair with giant gold hoop earrings, wearing black and white tight lace dresses and big shouldered jackets (all from their new lace line for Sears ) giving off a kind of slutty librarian vibe.
Khloe -- posed behind her sisters who create a kind of reality Photoshop waist/hips slimming effect on her post-baby bod -- announced their new collaboration with Sears this week on her blog.
"Hey dolls. What do you think of this new pic of me and my sisters rocking Kardashian Kollection eyewear and some of our new lace items? I love it! I'm so excited about the launch of our new eyewear line -- be sure to check out all the styles in Sears Optical stores," she wrote.
So that leaves us hoping that there are Kardashian Kollection optical options other than these overpowering thick frames.
We can't help but remember the immortal words of Dorothy Parker, the scathingly witty poet/author and member of the famed Algonquin Round Table, who proclaimed in 1937, "Men seldom make passes at girls who wear glasses."
Perhaps that old adage doesn't hold true if the girls are the shapely, sexy and filthy rich Kardashians.
But you tell us: Would you wear these Kardashian frames?