Someone either doesn’t like Kim Kardashian’s new perfume, True Reflection, or they don’t like Kim Kardashian – or both.
According to witnesses, someone rushed onto the red carpet during the reality star’s West Hollywood launch event for the perfume at approximately 8:15 p.m. on Thursday and “flour bombed” her.
“Working the Kim Kardashian party,” tweeted photographer Brian Dowling. “And someone dumped a bag of flour on her head. Craziness!”
E!Online reporter Brett Malec was also at the event and posted a photo of the empty red carpet stained with the remnants of the flour where Kardashian must have been standing.
“Kim walked off carpet covered in flour,” Malec writes. “Waiting to see if she's going to return! Crazy shiz!”
Roughly 15 minutes later, a cleaned up Kardashian returned to the carpet. “Kim joked it off. Said she wanted more makeup powder and she got it! Haha,” the reporter tweeted.
The event to celebrate the launch of Kardashian’s new fragrance took place at The London West Hollywood and benefits the charity organization Dress for Success.
Last December, Kardashian’s friend, publicist Jonathan Cheban, was also the victim of a flour bomb at an event held at the Kardashian sisters’ Dash retail store in New York City.
Update: TMZ reports the attacker was a woman who yelled, "Fur hag," while throwing the flour at Kardashian. She was detained by police, but according to the Sheriff's Department Kim decided not to press charges and the woman was released.