Lady Gaga has tweeted the provocative new ad for her first fragrance, called "Fame."
And surprise! She's not wearing slices of meat. However, she is shockingly naked -- except for a black mask and several creepy little men climbing on her bare body, strategically arranged to cover up her naughty bits.
"i won't lie I'm a bit nervous," she wrote in a Twitter post. "its been a while since i've shared some work with you."
The ad was shot by photographer Steven Klein. During an appearance on the Australian radio program The Kyle and Jackie O Show last year, she teased that signature scent will smell "like an expensive hooker."
"[Blood and semen] is in the perfume, but it doesn't smell like it. You just get sort of the 'after' feeling of sex from the semen, and the blood is sort of primal," she explained to the hosts. "And the blood was taken from my own blood sample, so it's like a sense of having me on your skin."
Thankfully, neither ingredient is listed on the packaging for her scent, the first-ever black eau de parfum which alludes to the dark side of fame.
Apparently, black scent is tricky. And according to WWD, Gaga's Fame has a trampoline struture, not a pyramid structure. Notes rise at different and random rates. Some accords will come out if you rub it, others will rise later.
Coty says Fame will smell differently on different people, but that's true of most fragrances. Fame has three main accords: dark, sensual and light. The dark accord was inspired by the deadly plant belladonna, and features incense. The sensual accord includes honey, saffron and apricot nectar. The light accord features crushed tiger orchid and jasmine sambac. So imagine a fruity floral focused around belladonna. Thankfully, this sounds better than blood and semen.
Fame's eau de parfum will come in three sizes. The 100-ml. which retails for $79, the 50-ml., priced at $55, and the 30-ml., costing $42. A 10-ml. rollerball version will sell for just $19, which makes it accessible to all her fans.
The egg-shaped bottle has a weighty Gieger-esque gold claw cap. Remember the recent Grammy awards when Gaga burst out of an egg? Apparently, that red carpet stunt was a clue to her bottle design concept
The Fame collection will also include three related products: black soap, $15, due out in August, black shower gel, and black body lotion, hitting stores in November.
TV commercials are also coming. Photographer Steven Klein collaborated with Gaga to create a three-minute feature film promoting the scent, which will run online in the U.S. Gaga will make personal appearances globally to publicize the scent, and she's hosting a party on Sept 13 at the Guggenheim Museum in New York to introduce the scent to the media.
Gaga's Fame will be sold in 3,000 department and specialty stores in the U.S. — including Macy’s, Bloomingdale’s, Saks Fifth Avenue and Sephora, Ulta, Sephora in J.C. Penney locations.
How much will Gaga make from her Fame? Industry sources says around $15 million in royalties in a three- to five-year contract.
Now that smells like a sweet deal.