Harvey Weinstein's involvement in the fashion business is well-documented: he is the longtime producer of Project Runway, he owned the Halston fashion label for a long time until he sold it last year, and of course, his money and power in the film business helped turn wife Georgina Chapman's eveningwear label, Marchesa, into a major celebrity and red carpet brand. Even in its early days, Miramax stars like Cate Blanchett and Renee Zellwegger were wearing Marchesa when no one had ever heard ot it.
Now Chapman is flipping the proverbial switch by making a short film with Ron Howard. He and Canon launched a photo contest last year called Project Imagina8tion, in which eight photos were chosen out of 100,000 to inspire a short film that Howard's daughter Bryce Dallas Howard went on to direct.
This year's contest will be based on ten storytelling elements and ten films will be produced. Five of the shorts, inspired once again by photo submissions, will be helmed by Chapman, Eva Longoria, Jamie Foxx, Biz Stone and LCD Sound System's James Murphy, while the other five directors have yet to be announced. The shorts will be shown next year at what looks to be the first photography-inspired film festival, Canon's Project Imagination.
The choice of designer Chapman, Ron Howard told WWD, came from his daughter. "Bryce said we had to have someone from fashion, and Georgina was an obvious candidate." Meanwhile, New York Magazine's Cut blog -- recently relaunched as its own site, separate from the mag, and is looking more stylish and hip than Style.com ever did -- reports that Weinstein actually laughed when his wife told him she would be making a film. "Now let's see him make a collection," was the blog's response.
WWD sat down with Chapman to discuss her film ideas, what will be the ultimate film/fashion crossover and why she decided to make a short.
"I had seen the campaigns and thought it was such an interesting idea. What an amazing opportunity to do something like direct of movie and step out of your creative comfort zone," she said. "Photography obviously lends itself so well towards fashion. It's a very natural transition for me to do this project. I have so many ideas right now. Obviously, I want to do the costumes, but I won't have time to be the costume designer and the director, so I'm going to have to get someone to help me out."