Sharper Image knows what Mad Men's Don Draper espouses: Sex sells.
They know there's nothing like a scantily clad female to arouse men to buy things that will hopefully get them the attention of scantily clad females. A nearly naked woman makes men's pupils dilate, apparently opening up their wallets.
That’s probably why Sharper Image has chosen sultry starlet Megan Fox as the new face of the iconic brand. Her sexy campaign will debut later this year, and will likely include TV commercials as well as print ads -- perhaps even an appearance in the Sharper Image catalog.
This makes perfect sense, since the majority of Sharper Image's high-end electronic items and super cool home gadgets are purchased predominately by men.
So to get the guys all warmed up, the company has released this first look at Megan, wearing black stockings, black lace panties and bra, covered discreetly with a tailored men's shirt. She's sprawled on a bed with manly neutral sheets and a cozy fur spread, and she's holding what looks like a tablet. On the bedside table, there's a digital alarm clock that reads 9:04 P.M.
Fox has starred in the blockbuster films Transformers and Transformers: Revenge of the Fallen, and starred in the comedy Friends With Kids. She will next star in the Universal comedy This Is 40, for director Judd Apatow, and appear as herself in Sacha Baron Cohen's The Dictator.
Megan and her husband Brian Austin Green are rumored to be expecting their first child, so we're assuming this sexy campaign was shot before there was a major bump alert.
About the only man on the planet who will not be moved by the new Sharper Image ads? Fox's nemesis, director Michael Bay, who famously replaced her on the Transformers epic after she called him "Hitler," replacing her with another hot bod, er, talented actress Rosie Huntingon-Whiteley.
Tell us: What do you think of the new Sharper Image image?