Star-Studded Red Dress Fashion Show Kicks Off NYFW

Jennifer Graylock/Getty Images

Toni Braxton, Kelly Osbourne and Gabby Douglas among the celebrities at the Heart Truth Red Dress Show.

New York Fashion Week kicked off with a healthy message.

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The annual Heart Truth Red Dress Show, held on Wednesday night, raises awareness about women's heart disease. Among the celebrities walking down the runway to support the cause were actress Minka Kelly, Olympic gold medalist Gabby Douglas and TV host Wendy Williams.

PHOTOS: Red Dress Fashion Show

"When I learned that heart disease is the No. 1 killer of women, that really affected me," Kelly said in an interview. "Since I lost my mom a few years ago, I've really tried to lead a healthy lifestyle. I want to be around to see my grandchildren."

Kelly, who walked in last year's show, wore a flowing Oscar de la Renta chiffon gown this year.

Douglas was seen wearing a Pamella Roland fishtail dress, while Williams walked the runway in a Norma Kamali gown.

Among the other guests who wore all red include Kris, Kendall and Kylie Jenner, all wearing Badgeley Mischka, singer Toni Braxton in Herve L. Leroux and TV personality Kelly Osbourne in Zac Posen.