The poster for David Cronenberg’s new film, Cosmopolis, resembles a luxury menswear fashion ad. And in a way, it is.
Twilight vampire Robert Pattinson is shown sitting in a limo, wearing a slim black Gucci Signoria suit and a Chanel men’s watch, the J12 chromatic ceramic, titanium timepiece (retail value: about $7,000).
In the thriller adapted from Don DeLillo’s novel, Rob plays Eric Packer, a hip, suave young billionaire asset manager on a 24-hour journey across Manhattan. He travels crosstown in his tricked-out, high-tech white stretch limo for a decent haircut, hitting traffic snags and delays caused by a presidential motorcade and a rave party, an Arabic funeral (Somalian hip-hop singerK’Naan plays the body) and political protests. Various characters enter his limo, for strictly business and funny business, while Packer gambles with his clients’ wealth and his life.
In the film, Rob wears just one costume: a black two-button notch-lapel Signoria suit by Gucci. He also wears a Gucci fitted white cotton shirt, a slim black silk tie, a leather belt with silver buckle detail and black leather lace-up dress shoes.
“After I found out [from his agent] that Rob actually wore Gucci in real life, I looked at photos of him in their suits, and that was the style I wanted for his character,” says Cosmopolis costume designer Denise Cronenberg tells The Hollywood Reporter exclusively. “Gucci is not something I have used before, but I think it’s smart to use a line that he has already worn.
“It was great because we could never have afforded those suits,” she adds. “Our budget was way too small. The suits are beautiful, and the fabric is incredible.”
Denise, the driector’s sister, asked them for six suits plus the hero for the film that takes place over 24 hours spent in a limo.
The first fitted white shirts Gucci sent didn’t work out.
“They had a seam on both sides of the shirt, something that was popular in the ‘70s,” Denise says. “Rob didn’t like them; I didn’t, either. And I had a feeling he would end up in just a shirt by the end of the film. He needed to look together even though he’s falling apart on the inside. So they sent me other shirts, ones that he had worn before and liked.”
She reveals that Rob kept one of the Gucci suits after the film wrapped. “Plus the belt and the Chanel watch -- he kept everything,” she says. “I didn’t think he would because he has like 4,000 suits. He’s decided he may start to wear a belt now.”
Chanel initially contacted Denise about placing a watch on Rob’s character. Rob, who doesn’t wear a watch in real life, liked the timepiece so much that he wore it throughout the film, even though Denise had told him he could remove it in later scenes if he felt it was appropriate.
Chanel was so excited about their J12 watch being featured so prominently on the film’s poster -- seen in Cannes for the film’s premiere last week -- that the company sent a watch to the director and a classic black Chanel bag to Denise.
“I’ve never owned a Chanel bag before. It’s very beautiful, simple and small, with a silver clasp,” says Denise. “I like that it’s not an over-the-top bag.”