When Burberry decides to launch a new fragrance, the 155-year-old company does it in a big way. Designer and creative director Christopher Bailey has been promoting the new Burberry Body scent (launched in 150 countries this September) in New York with events at Burberry's 57th Street store at at Saks Fifth Avenue this week. On Wednesday night, Bailey and his model muse Rosie Huntington-Whiteley, in a trenchcoat-colored gleaming satin body skimming dress, co-hosted a Hollywood fete, that welcomed Kate Bosworth, Felicity Jones, Alice Eve and about 400 others to a champagne soaked celebration that even featured Solange Knowles as DJ. Fash Track got a chance to speak to both designer and model, who turned L.A. into a little bit of London in the store.
The Hollywood Reporter: Rosie, do you get your pick of Burberry clothes and jackets, from Prorsum collection, London and Brit?
Rosie Huntington-Whiteley: I'm lucky enough to say I do, and I love what Christopher does. He's as talented as he is lovely and warm, and that's saying a lot, because he's amazing. In every way. I love all the varieties of trenchcoats there are in all the collections -- satin, lace, ruched, printed. I'd love to wear the heavier coats more, but it's usually too warm in L.A. to wear them.
THR: Don't you live in London?
RHW: Well, I actually moved to L.A. in the last year. I'm really enjoying Los Angeles life -- it's very different from London, but I'm adjusting. One certainly wears less clothing. People don't dress up as much in L.A., but then when they go to events like this one, they suddenly turn it out. Lots of beautifully dressed people here tonight -- girls and boys.
THR: Did you move to L.A. for your boyfriend (actor Jason Statham) or for work?
RHW: Well, I definitely moved for work -- and let's just say I'm very happy here!
THR: If you have Stephen Huvane as a publicist, your film career is going in the right direction!
RHW: That's what I'm told! It's a great year for me -- with Burberry, with acting -- I'm very excited and grateful about my life right now. And I hear awards season in Hollywood is really exciting, so I'm looking forward to experiencing that.
THR: Christopher, this is hardly your first time in L.A, correct?
Christopher Bailey: Oh, definitely not. I come here as often as I can. I have lots of friends in L.A. And a great work team here as well.
THR: This is quite a wild party for L.A. It's got a very British feel -- loud music, lots of Brits, the champagne's flying, and no one wants to go home.
CB: Yeah, it's got great energy and spirit, and people here seem to be very into the brand, which is very rewarding. L.A. seems to have a thing about Londoners for sure! The only British thing this party doesn't have is rain. It should be raining in the store! We'll have to figure that out for next time!
THR: What do you think of the way people dress in L.A.?
CB: Well, a lot of it is based on the sun and the weather -- and it's a very body conscious place. I certainly love all the leather people wear here. L.A. has its own aesthetic, and you know, it's catching on all over the world. It's original and indigenous to the place.