Grammy-winning, multi-platinum singer Taylor Swift has partnered with popular footwear brand Keds. Her new involvement will kick off with a limited edition sneaker, bright red lace-up RED Champions, one of the most iconic of Keds sneaker styles.
The sneakers will be available online at Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com starting October 22, not coindidentally, the day her Red album is released. There's even a rather unnerving count-down clock on the Keds website as well.
And you can like the Keds Facebook to enter to win an autographed free pair of the super-cute shoes.
“I’m so excited to be partnering with Keds,” Swift says. “I’ve been a fan of Keds for years because they have two of my favorite elements of great style – they’re classic and effortless.”
Keds President Rick Blackshaw explains the brand's connection to the popular young singer.
“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” says Blackshaw. “Keds resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”
Keds plans to encourage young women to share their stories of strength, creating a global community of brave girls who inspire each other. The multimedia initiative will feature scholarship opportunities, social media initiatives, video content, and limited edition products.