Sure, The Red Hot Chili Peppers are awesome and all, but this Coachella seems less about the music and more about gratis tequila lounges and sponsored gift bags. With big fashion brands including BCBG, H&M, Converse, Lacoste and Guess throwing major blowouts along with Nylon and Spin magazines, there was no shortage of extra curricular activities for those who weren't just dying to see Postal Service, live. And the big-ticket parties brought out a mighty offering of boldfacers, including Diane Kruger, Katy Perry, Chris Pine, Rita Ora and more personal style bloggers than we knew existed.
We stopped by a slew of weekend one's soirees to survey the scene, count the Coachella fashion cliches (feathers and fedoras, here's looking at you) and — of course — listen to some music, too.
What: Converse Desert Lab
Where: A photo studio near the Palm Springs airport with an outdoor stage and giant indoor chandelier made of shoes. An artist gifting suite by day, the Lab transformed into a late night party on Friday.
Who: An alarmingly sparse crowd of hipsters, including M83's Morgan Kibby.
The Music: Background DJ sets, followed by a delayed set from Twin Shadow, who seemed disappointed by a spotty crowd.
Cliché Count: A company was manufacturing actual vinyl records in the space courtesy of Young Turks. Plus, every woman in the audience was clad in a long, flowing black dress.
Overheard: "Do you think Twin Shadow is actually going to play?" — a sentiment repeated throughout the crowd all night.
SWEET RIDE: Fashion meets a Ford Fusion in front o BCBG's party.
What: BCBGMaxAzria & Benefit Cosmetics Style & Beauty Bungalow
Where: Private estate, with a view to kill and a multi-level pool.
Who: BCBG chief creative officer Lubov Azria, bloggers Rumi Neely, Alexandra Spencer and Jennifer Grace; model Martha Hunt.
The Music: Chris Kennedy spun new tunes from Azealia Banks and classics from Michael Jackson and Jamiroquai.
Cliché Count: By 2p.m. on Friday we counted over 20 tribal prints, seven denim cutoffs, five oversized floppy hats and six white dresses. Summer may not have arrived everywhere, but for this crowd it was practically July.
Overheard:"What exactly is Coachella?" — from a NYC-based “fashionista” who was visiting for the weekend. Great question.
FLOWERS IN HER HAIR: Eli Roth with Hemlock Grove actress Lorenza Izza at the ShopBAZAAR fete at the Parker.
What: ShopBAZAAR at Coachella
Where: The Parker Palm Springs, the Jonathan Adler-designed boutique hotel with labyrinth-like grounds and one of the best mid-century modern lobbies this side of 1963.
Who: Katy Perry, Julianne Hough, Sophia Bush and Eli Roth.
The Music: Moretti spun a mix of retro tunes and vintage Justin Timberlake (vintage as in, circa 2005) through a Stellé stereo system.
Cliché Count: THR spotted seven nude wedge sandals on extremely long and tanned legs, while five men in pastel Bermuda shorts and gold-rimmed aviators clearly channeled their inner Don Draper-Does-Hawaii vibe.
Overheard:"Can you snap my picture?" — Virtually everyone taking "selfies" while trying on Missoni and Clover Canyon gear from ShopBAZAAR's Los Angeles-based retail partner, Madison.
BOOTS, CROP TOPS AND CHAMBRAY OH MY: Diane Kruger, Justin Chatwin and Sophia Bush looking trendy as can be at H&M's soiree.
What:H&M Loves Music Pool Party
Where: Merv Griffin's expansive former estate in La Quinta. The man knew how to live — think polo fields, racetracks, pools, lakes with paddle boats (not to mention some of the prettiest porta potties we've ever seen).
Who: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss, Justin Chatwin and Sophia Bush, again, who sported printed pants and a matching navy cropped top from the Scandinavian retailer's new Conscious Exclusive collection.
The Music: DJ Shorty Stump did a sock hop-tinged set, while The Dough Rollers and Santigold performed hits including Disparate Youth and L.E.S. Artistes, respectively.
Cliché Count: A bit after noon on Saturday THR spotted 16 maxi skirts, 12 crop tops, 22 colored frames and three flower wreaths — a trend that would be spotted more frequently as the afternoon went on.
Overheard: "This is very chic for Coachella," — a blond party goer who sipped champagne poolside.