TV executives love to tout "event" programming, and the strategy is being applied to this year's Emmy nominations race. Fox's Brooklyn Nine-Nine enlisted a food truck to make the rounds, with castmember Joe Lo Truglio passing out gratis bites.
Fox’s Family Guy mailer depicted Peter as New Jersey Gov. Chris Christie, threatening “some traffic problems in Brentwood” in a nod to Bridgegate.
'Key & Peele'
Comedy Central’s sketch series Key & Peele, featuring mixed-race performers Jordan Peele and Keegan-Michael Key, invoked the ouster and racist rants of Clippers owner Donald Sterling.
On June 4, IFC’s Portlandia creators and stars Fred Armisen and Carrie Brownstein channeled their city’s mantra, “Keep Portland Weird,” when they appeared in character as the series’ feminist-bookstore proprietors Toni and Candace to answer questions and screen their season finale at The Last Bookstore in downtown Los Angeles. Three days later, IFC reps rebranded Hollywood’s Runyon Canyon as “Beaver Canyon,” in homage to the finale’s beaver-themed (Oregon’s state animal) storyline, and handed out refreshments to hikers.
Conan O'Brien and Ricky Gervais
Q-and-A’s got boosts of star power: The cast of 2013 drama winner Breaking Bad was interviewed by @Midnight host Chris Hardwick at the TV Academy. On May 2, ABC News chief global affairs correspondent Martha Raddatz interviewed Homeland exec producer Alex Gansa and star Claire Danes on the Fox lot. And on May 27, Netflix had Conan O’Brien moderate its event in support of comedy contender Derek, created by and starring Emmy winner — and O’Brien pal — Ricky Gervais.