THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry

11:53 AM PDT 3/21/2012 by Chris Godley

In an exclusive study, THR and Penn Schoen Berland reveal Facebook and Twitter's influence over what entertainment users watch, reject and write about. Based on a survey of 750 social network users ages 13 to 49, THR found that nine out of 10 people view social networking sites as a new form of entertainment, and more than half of respondents say social media sites are important tastemakers in determining what to watch and buy.

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