THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry
In an exclusive study, THR and Penn Schoen Berland reveal Facebook and Twitter's influence over what entertainment users watch, reject and write about. Based on a survey of 750 social network users ages 13 to 49, THR found that nine out of 10 people view social networking sites as a new form of entertainment, and more than half of respondents say social media sites are important tastemakers in determining what to watch and buy.
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