The German car company introduces a new breed of dog to show what happens when you compromise. Canadian singer-songwriter and ASPCA spokeswomen Sarah McLachlan also makes a cameo in the 60-second spot introducing the 2015 A3.
Sir Ben Kingsley, Tom Hiddleston and Mark Strong star in the car company's "It's Good to Be Bad" promotional spot. The action-packed commercial from Les Miserables director Tom Hooper teases the question, "Have you ever noticed that in all Hollywood movies, all the villains are played by Brits?"
Hyundai: 'Dad's Sixth Sense'
The car company uses humor and the song "Count on Me" by halftime-show performer Bruno Mars to promote its 2015 Genesis. The commercial opens with the father saving his son from smashing his head on a curb and wraps up by displaying the car's automatic emergency brakes in order to save the son from rear ending another car.
Axe: 'Make Love Not War'
The brand takes a break from claiming its products will get guys women and instead promotes a message of peace and love in its new 60-second spot. According to the ad, Axe's Peace spray brings out the softer side in dictators and soldiers, spreading peace, one kiss at a time.
Go Daddy: 'Bodybuilder'
Racecar driver and Go Daddy spokeswoman Danica Patrick dons a muscle suit for the web hosting company. In a break from their sleaze-era commercials, a female owner of a spray-tan business braces herself for an onslaught of bodybuilders looking to get a spray tan.
A proud Volkswagen owner and father tells his daughter that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings. That makes for an awkward elevator encounter between one engineer and a female colleague.
Coca-Cola: 'Going All the Way'
The soft drink company promotes the Boys and Girls Clubs of America by showing an American underdog chasing his dream in Coca-Cola's 60-second spot. Young Adrian (played by Phillip Cates) makes the most out of his opportunity after he picks up a fumble in his football game.
The cereal brand brings back a family that starred in a previous spot to let their daughter know that she is going to have a little brother. The daughter, Gracie, then turns the tables on them in an unexpected twist. The spot already has caused some controversy after MSNBC tweeted conservatives would hate it.
SodaStream: 'Sorry, Coke and Pepsi'
Her and The Avengers star Scarlett Johansson headlines SodaStream's new spot endorsing its do-it-yourself carbonated beverages, which it says is better for you and environment.
Budweiser: 'Puppy Love'
The beer company is looking to tug at your heartstrings with this ad featuring a puppy who befriends a Budweiser Clydesdale. The commercial also features the hit song "Let Her Go" by the British musician Passenger.
Kia: 'The Truth'
A couple encounters an unusual valet -- Morpheus (Laurence Fishburne) from the The Matrix -- when they go to collect their car. He then presents them with two options: a blue key (theirs) and a red key, which will cause them to "never look at luxury the same again." They take the red key, and down the rabbit hole they go. The 2015 Kia K900 is expected to hit dealerships this spring.
Toyota: 'That Game'
Toyota USA teams up with the Muppets to promote its all-new 2014 Highlander. Hilarity ensues when Scooter keeps getting sidetracked as he tries to let the Muppets know about their Super Bowl live-tweeting session.
Bud Light: 'Ian Up For Whatever' Film
To promote Bud Light, Anheuser-Busch released a 3:45 short film chronicling one man's insane night on the town featuring cameos by House of Lies star Don Cheadle, Arnold Schwarzenegger, Minka Kelly, Reggie Watts and rock band OneRepublic.
GoPro: 'Red Bull Stratos'
The video camera company revisits skydiver Felix Baumgartner's 24-mile drop to Earth back in October of 2012 for their Super Bowl commercial. Red Bull and Baumgartner used a total of seven cameras to capture the stunt that had him jump from the edge of space.
Budweiser: 'A Hero's Welcome'
The beer company arranged an unforgettable homecoming for Lt. Chuck Nadd on Jan. 8. The spot follows Nadd from his quiet airport pickup to a parade thrown in his honor in his hometown of Winter Park, Fla. The spot also features Skylar Grey's moving hit song "Coming Home Pt. II."
T-Mobile: 'No Contract'
The former NFL QB shows you what you can do without a contract. From delivering a baby to capturing a Sasquatch and bringing peace to the world, he shows what his life has been like since he's been contract-free.
'Muppets Most Wanted' Super Bowl Spot
Disney's Muppets Most Wanted took the Super Bowl by storm, with Kermit, Miss Piggy and the gang getting the big-game treatment. The newest Muppets adventure hits theaters on March 21.
Maserati Ghibli Super Bowl Commercial
Oscar-nominated actress Quvenzhane Wallis stars in a commercial for the automatker's Ghibli model that debuted during the first quarter of Super Bowl XLVIII.
'Captain America: The Winter Soldier' Trailer 2
Marvel fans got a new look at Captain America: The Winter Soldier during the Super Bowl, with the upcoming sequel getting its own big-game spot.
'Transformers: Age of Extinction' Super Bowl Spot
Transformers are back and bigger than ever in the first trailer for Transformers: Age of Extinction. The preview of at Michael Bay's fourth installment in the hit series aired during Sunday's Super Bowl.
With World Cancer Day approaching Feb. 4, the car company tugged at the heartstrings of viewers everywhere by bringing notice to the important day. The song featured in the spot is "Don't Leave" by Norwegian singer-songwriter Ane Brun.
H&M Campaign Featuring Soccer Legend David Beckham
Beckham's highly anticipated H&M campaign has arrived, and between the two "action-packed spots" fans could vote for, they chose to see him #Uncovered.
Coca-Cola: 'It's Beautiful'
The landmark ad was the first Super Bowl commercial to feature a gay family, although prominent members of the LGBT community, including Ellen DeGeneres, have appeared in spots during the big game.
Time Warner Cable: 'Grandma's House'
The commercial featured a slew of stars, starting out with TrueBlood's StephenMoyer (in character), who abandons a snack to find AnnaPaquin (also in character) accompanied by P. Diddy, who welcomes the couple "to the new world of Time Warner Cable."
Chrysler: 'America's Import' Featuring Bob Dylan
The car manufacturer went with a legend to provide the voiceover for its two-minute spot that debuted during the third quarter of the Seattle Seahawks-Denver Broncos game.
Hyundai Elantra ad Featuring Johnny Galecki
Hyundai's second Super Bowl ad follows the Big Bang Theory star as he attempts to flirt with a fellow 2014 Elantra driver, hoping to compliment her on their shared taste.
Dannon Oikos Ad Featuring a 'Full House' Reunion
John Stamos, Bob Saget and Dave Coulier continued their Full House reunion tour with the latest Dannon Oikos commercial that aired during the fourth quarter of the Super Bowl.
'24: Live Another Day' Super Bowl Teaser
Jack Bauer is back and as intense as ever. The antihero burst onto the Super Bowl telecast with a teaser for 24: Live Another Day -- the 12-episode revival of the Fox series.
'The Amazing Spider-Man 2' Enemies Unite Sizzle
The Super Bowl spot isn't the first glimpse fans have gotten of the Marc Webb-directed sequel. Sony released a lengthy trailer in early December and teased an epic Times Square battle with a teaser released Dec. 31.
'Need for Speed' Super Bowl Spot
The video game adaptation from DreamWorks stars Aaron Paul as a man who was double crossed and is out for revenge. To get it, he needs to get across the country -- fast -- with both cops and bad guys on his tail.
Dwayne Johnson, Matthew McConaughey, Julie Plec, Megan Fox, Chloe Grace Moretz, Frank Miller and Robert Rodriguez were among those attending the events in the first few days at San Diego Comic-Con. View gallery
DC Comics and VICE teamed up to give 20 acclaimed artists a white latex reproduction of Batman's famous cowl and cape and asked them to design what they envisioned the Caped Crusader wearing — this is what they came up with. View gallery
Zoe Saldana transforms into Ellen Ripley from "Aliens" while Nathan Fillion taps into his inner Captain Kirk and Chris Hardwick goes "Back to the Future" as Marty McFly in THR's tribute to graphic novels, with the help of illustrator and artist Reid Kikuo Johnson. View gallery