The Scene at SXSW 2012

SXSW 2012

SXSW 2012 opened on Friday, March 9 with the premiere of Joss Whedon and Drew Goddard's The Cabin in the Woods. The conference, which includes music, film and interactive, closes March 18 and is held every year in Austin, TX.

Richard Jenkins, Joss Whedon & Kai Cole

Actor Richard Jenkins, Producer Joss Whedon and his wife Kai Cole attend the World Premiere of The Cabin in the Woods at the Paramount Theater on March 9 in Austin, TX.

Jay Chandrasekhar & Kevin Heffernan

Director/actor Jay Chandrasekhar and actor Kevin Heffernan attend the premiere for the upcoming comedy The Babymakers.

A Conversation with Joss Whedon

Director/producer/writer Joss Whedon speaks at A Conversation with Joss Whedon about his many projects at the Austin Covention Center on March 10.

"Nature Calls" for Johnny Knoxville

Johnny Knoxville poses for photos before the premiere of his new movie Nature Calls co-starring Patton Oswalt.

Rob Riggle, Todd Rohal and Johnny Knoxville

Actor Rob Riggle, director Todd Rohal and actor Johnny Knoxville happily pose for press photos for the premiere of comedy Nature Calls.

Jake Johnson

Actor Jake Johnson arrives to the premiere of his new comedy Safety Not Guaranteed at the Paramount Theater on March 10.

Aubrey Plaza

Actress Aubrey Plaza poses for a photobooth-style picture at the screening of Safety Not Guaranteed at SXSW on March 10.

Colin Trevorrow

Director Colin Trevorrow attends the screening of his new film Safety Not Guaranteed on March 10.

Mark Duplass

Actor Mark Duplass attends the screening of Safety Not Guaranteed on March 10 at The Paramount Theater.

Karan Soni

Actor Karan Soni attends the screening of his new movie Safety Not Guaranteed on March 10 in Austin, TX.

Matthew McConaughey

Actor Matthew McConaughey attends the U.S. Premiere of Killer Joe in Austin, in which he plays "Killer Joe Cooper".

Matthew McConaughey & Camila Alves

Actor Matthew McConaughey greets his fiancé Designer Camila Alves at the Premiere of his new movie Killer Joe.

Emile Hirsch

Actor Emile Hirsch arrives at the U.S. Premiere of Killer Joe in Austin, TX on March 10.

Mark Wahlberg & Seth MacFarlane

Actor Mark Wahlberg and director Seth MacFarlane speak at A Conversation with Seth MacFarlane at the Vimeo Theater on March 11.

Gotham Chopra & Dr. Deepak Chopra

Filmmaker Gotham Chopra and his father and spiritual icon Dr. Deepak Chopra attend  the screening of Decoding Deepak.

Willem Dafoe

Actor Willem Dafoe attends the premiere of The Hunter on March 11.

Christopher Boerch & Sean Baker

Associate producer Christopher Boerch and writer/director Sean Baker attend the screening of Starlet on March 11.

Channing Tatum

Actor Channing Tatum poses with a fan at the World Premiere of the new action-comedy 21 Jump Street.

Jonah Hill

Actor Jonah Hill arrives in uniform at the World Premiere of 21 Jump Street at The Paramount Theater on March 12.

Fans await the arrival of Channing Tatum & Jonah Hill

Fans wait eagerly outside of The Paramount Theater in Austin, TX for the stars of 21 Jump Street.

Lena Dunham, Judd Apatow, and Jenni Konner

Writer/director/actress Lena Dunham, producer Judd Apatow and writer Jenni Konner speak onstage at Girls Q&A on March 12.

Phil Lord, Christopher Miller and Jonathan Kadin

Director Phil Lord, director Christopher Miller and Jonathan Kadin, Senior Vice President Production for Sony Pictures Enterainment attend the 21 Jump Street After Party during SXSW on March 12.

Channing Tatum & Jonah Hill

Channing Tatum & Jonah Hill have a laugh at the Q&A for the World Premiere of 21 Jump Street on March 12.

A Family Affair in Filmmaking

Filmmakers Kevin McMannus, Matt McMannus, Christy Lemire, Nathan Zellner and David Zellner attend the greenroom for the Brothers Gonna Talk It Out Panel at the Austin Convention Center on March 10.

Jack Black & Matthew McConaughey

Actor Jack Black and actor Matthew McConaughey attend the world premiere of their new comedy Bernie on March 13 in Austin, TX. Black plays the title role of Bernie and McConaughey plays Danny Buck Davidson.

VIDEO: 'Bernie' Trailer: Jack Black is a Kindly Murderer

Jack Black & Richard Linklater

Director/writer Richard Linklater and actor Jack Black arm wrestle at the premiere of Bernie at the Paramount Theatre on March 13. Linklater and Black worked together previously on The School of Rock in 2003.

Bernie Cast/Crew

Bill Lee of Millennium Entertainment, producer Ginger Sledge, actor Jack Black, actor Matthew McConaughey, Cathy Schulman, Kat McConaughey, writer Skip Hollandsworth and producer Judd Payne attend the world premiere of Bernie.

REVIEW: "Bernie"

Matthew McConaughey

Actor Matthew McConaughey signs autographs for his fans at the premiere of Bernie, including signing a picture for a fan from his movie Angels in the Outfield from 1994.

Jack Black

Actor Jack Black signs autographs for waiting fans outside of the premiere of his new movie Bernie, where Black plays a friendly killer.

STORY: Jack Black Slams Courtney Love Over Attack on Muppets' Nirvana Cover

Jack Black & Camila Alves

Designer Camila Alves and actor Jack Black chat at the world premiere of Bernie during the premiere of Bernie at the Paramount Theatre on March 13. Alves is engaged to actor Matthew McConaughey.

Jack Black & Matthew McConaughey

Actor Matthew McConaughey speaks with actor Jack Black at the Q&A for their film Bernie that premiered at the SXSW Festival.

PHOTOS: SXSW's Can't-Miss Movies

Malik Bendjelloul

Director Malik Bendjelloul attends the Greenroom Photo Op for his documentary Searching for Sugar Man.

REVIEW: Searching for Sugar Man

Searching for Sugar Man

Director Malik Bendjelloul and musician Rodriguez speak at the Searching for Sugar Man Q&A. Rodriguez was the subject of the documentary.

Bruce Springsteen

Musician Bruce Springsteen performs at ACL Live at Moody Theatre on March 15 in Austin, Texas. Springsteen and The E Street Band paid tribute to Clarence Clemons during the concert. 

Bruce Springsteen

Musician Bruce Springsteen performs to a packed crowd at the Moody Theatre on March 15. Springsteen gave a keynote speech earlier the same day.

STORY: SXSW 2012: Bruce Springsteen Cites Barack Obama, Elvis Presley, Lester Bangs in Poetic Keynote Address

Fiona Apple

Singer/songwriter Fiona Apple performs her first big concert since 2007 at SXSW kicking off the beginning of her much anticipated comeback.

SXSW 2012: Fiona Apple Performs With More Confidence, Less Angst

Fiona Apple

Fans packed the outdoor space of Stubbs in Austin, TX to see Fiona Apple perform some of her new album titled, "The Idler Wheel is wiser than the Driver of the Screw, and Whipping Cords will serve you more than Ropes will ever do," as well as some old favorites such as her single "Criminal," which she is most famous for.

Jay-Z Performs Free Concert

Rapper Jay-Z performs in downtown Austin for a free hour-long concert offered to American Express cardholders as an introduction to their new Twitter-based discount service.

STORY: SXSW 2012: Panel Addresses How Social Media is Affecting Hip-Hop and the Music Industry

Jay-Z

Rapper Jay-Z performs at Austin City Limits for a free concert for American Express cardholders, but the concert was streamed live online for everyone else. The entire show will be rebroadcast March 13 to March 19 via American Express' Twitter account, the company’s Youtube channel and on Xbox Live.

Jay-Z

Rapper Jay-Z performs some of his hits such as "Dirt Off Your Shoulder," "99 Problems," "Big Pimpin'," and "Izzo (HOV)" in downtown Austin, TX on Monday, March 10.

STORY: SXSW 2012: Jay-Z & American Express Bring Brooklyn to Texas

Lionel Richie

Singer Lionel Richie performed some interesting reworkings of his greatest hits such as a techno-house remix of his hit “Hello”.

VIDEO:'The Voice's' Christina Aguilera and Lionel Richie: How to 'Milk Your Moment'

Lionel Richie & Kenny Rogers

The Commodores singer Lionel Richie was joined on stage by Kenny Rogers to sing Roger's song “Lady." 

STORY: SXSW 2012: Lionel Richie Rocks Out to Old Favorites