An exclusive THR/Penn Schoen Berland poll (in the new THR, on stands in LA/NYC Wednesday) surveyed 750 current and lapsed Idol viewers from Dec. 21-23, polling them on everything from new judges Steven Tyler and Jennifer Lopez to how likely they are to watch the upcoming season. Among the surprising findings...
Why They Watch
48 percent of all Idol viewers say they watch it for the “trainwreck” performances.
Just 21 percent of viewers could name Lee DeWyze as last year’s Idol winner.
Battle of the New Judges
48 percent of viewers say new judge Jennifer Lopez makes them more interested in watching; 43 percent say Steven Tyler makes them want to tune in.
A Change Can Do Idol Good
6 in 10 Idol viewers feel the shake-up is a positive change that takes the show in a new direction.
Judging the Judges
75 percent of viewers said they have a favorable impression of Jennifer Lopez; 66 percent chose former tart-tongued judge Simon Cowell.
Idol: Better Then or Now?
67 percent say American Idol’s best days are behind it; 33 percent said the show's best days are to come.
Is Seacrest In - or Out - With Viewers?
41 percent of female viewers said they like host Ryan Seacrest.
3 in 4 Idol viewers have not heard of Idol mentor Jimmy Iovine.
Paula vs. Simon
46 percent of hardcore Paula Abdul fans will watch her new series, Live to Dance, while 73 percent of hardcore Simon Cowell fans will check out his upcoming series, The X-Factor. For more surprising results, pick up the new Hollywood Reporter, on stands in LA/NYC Wednesday.
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