THR partnered with research firm Penn Schoen Berland to poll 700 unscripted TV viewers ages 18 to 49 to find out what they really thought about Kim Kardashian, Simon Cowell and the rest of the reality stars dominating the small screen. Here are six of the funniest, most surprising and most illuminating statistics we found.
Our poll found women were 65% less likely to watch Howard Stern on America's Got Talent, versus Britney Spears, whose involvement on The X Factor turned off just 55% of female viewers. On the flipside, 62% of men polled said they were more likely to watch Howard take on AGT, and 57% of men were eager to see what Britney could bring to Simon Cowell's table.
30% of our polling sample said the cast of Jersey Shore regularly crosses the line of taste and decency. (That's it?)
32% of reality TV viewers admit to watching Keeping Up with the Kardashians, of which 40% are female. As to its star, however, they are less than impressed: 68% thought Kim Kardashian has "no discernible skills or talent."
Keeping it 'Real'
Guess which was the most popular version of The Real Houswives franchise? If you guessed Atlanta's -- with a whopping 32% of the vote! -- you were right. New Jersey ran a distant second with 21%, and Beverly Hills was way down in fourth with 16%. We guess money really can't buy everything!
Love Him or Hate Him
Ryan Seacrest was both the most beloved, and loathed, reality TV host. 20% of reality TV watchers polled listed him as in their Top 3, yet another 13% put him in their bottom three (tied with Bravo's Andy Cohen).
Get Your Hate-On
As for the most hated reality star, the answer was clear: The Situation ran away with the title with 75%. Also-rans included Snooki (67%), Kris Jenner (62%), and Teresa Giudice of The Real Housewives of New Jersey (58%).
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