Vue Cinemas: State-of-the-Art Theaters for European Moviegoers
12:00 PM PDT 6/21/2013 by THR Staff
The U.K.-based theater chain was just sold for a whopping $1.5 billion, but Tim Richards, who founded it a decade ago, continues to run the show, setting standards -- better seats, smarter pricing
-- for all of Europe.
The upscale Scene is a separate lounge and screening room at Vue Westfield London.
Vue Westfield in London
Vue Westfield is the busiest cinema in London.
Vue’s recent expansion includes Multikino, which operates the Malta cinema in Poznan, Poland.
Seats in a CinemaxX theater in Germany that Vue runs.
Vue Founder Tim Richards
“I think where exhibition has run into problems in the past has been when theater owners are complacent,” says Tim Richards, photographed June 13 by Chris Floyd at Vue Westfield London.
Richards notes that Skyfall is the circuit’s top-grossing film of all time with $1.6 million, surpassing Avatar.
Richards, 54, is the central figure in one of the biggest success stories in the global exhibition business. Vue has developed a reputation for refining the art of the multiplex and for its extremely friendly customer relations -- its varying array of ticket prices is testament to how closely it monitors the habits of moviegoers. With 146 theaters primarily located in the U.K., Germany and Poland, all thriving markets, it has become the second-largest Pan-European exhibitor, behind only Odeon Cinemas.