Breck Eisner in Talks to Direct 'Stretch Armstrong' (Exclusive)

4:51 PM PDT 7/10/2012 by Borys Kit

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The Habsro toy property has been quietly in development at Relativity, which picked up its rights from Universal.

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Breck Eisner

Breck Eisner is in negotiations to direct Stretch Armstrong, the movie project based on the classic Hasbro toy and set up at Relativity.

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Stretch was introduced as a toy in 1976. It was different from other action figures in the sense he could be stretched out, twisted and folded but always returned to his original form. The toy had a big relaunch in the 1990s, and that’s when Hollywood took serious interest.

Stretch was part of a series of properties that were part of a Hasbro-Universal pact made in 2008. But after several release dates and even having Taylor Lautner attached, the project left the studio only to be snapped up by Relativity in January.

The company has been quietly developing the project, working on a script by Dean Georgaris, whose credits include Lara Croft Tomb Raider: The Cradle of Life and The Manchurian Candidate.

Relativity’s Ryan Kavanaugh, Hasbro’s Brian Goldner and Bennett Schnier are producing, and Relativity’s Tucker Tooley is exec producing.

Eisner is best known for directing The Crazies, Overture’s remake of a George A. Romero horror movie, and the adventure movie Sahara. He is repped by CAA, Management 360 and attorney Karl Austen of Jackoway Tyerman.