January 19, 2012 10:31pm PT by Borys Kit
DC Entertainment Unveils New Logo
As it continues to fine-tune itself for the digital era, DC Entertainment revealed today a brand new logo which it says is tied to a new identity “reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise."
The company relaunched its comic book line with 52 titles starting from issue no. 1 last August and began releasing some its comics digitally day and date with hard copies.
The new logo has a "peel" aspect to it so it looks like the D is peeling back to reveal the C underneath and is meant to symbolize the dual nature of its heroes who have secret identities and who are in battles between good and evil.
The look is also meant to be easily customizable depending on the brand and to be adaptable to all forms of media as can be seen in the exclusive Superman image above.
DC worked with consulting and design firm Landor Associated on the new identity.
"Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” said Landor’s Nicolas Aparicio “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”
The new logo will start appearing on DC’s comics and graphic novels in March then move to Warners products ranging from movies to merchandizing in the months after.
“It’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” said DC’s senior vp of franchise management Amit Desai.