12:06pm PT by Graeme McMillan
DC Entertainment Names New SVP Sales
DC Entertainment announced Friday that Warner Home Entertainment VP of Sales & Trade Marketing for Home Video and Digital Distribution Derek Maddalena has been named as the next Senior Vice President of Sales and Business Development for the company.
In a statement released by the company, DC co-publishers Dan DiDio and Jim Lee praised Maddalena’s “strong familiarity with DC Entertainment’s characters and stories through his work on the entire DC catalog film library,” adding that they “look forward to working with Derek to expand readership in both physical and digital channels, create comprehensive sales strategies to strengthen and broaden DC Entertainment’s reach with our existing valued distribution partners, and work with WB division partners to maximize opportunities for DC themed content.”
Maddalena has been with Warners for 16 years. He was quoted in the announcement as describing himself as “a lifelong fan of DC Entertainment’s characters and stories,” going on to say that he was “thrilled to join the company and look forward to working closely with Dan, Jim and the team to further grow the business and bring comics to an even broader audience.”
Maddalena will work with outgoing SVP of Sales and Business Development Bob Wayne and teams in DC’s New York and Burbank locations before DC Entertainment’s announced consolidation in the Burbank location next year. Wayne, whose retirement was confirmed by DC earlier this month, has been with DC since 1987, and SVP of sales at the company since 2010.