DC's 'Vertigo' Imprint to Be Overhauled in 2015

"We can't just rest on our laurels," says DC co-publisher Jim Lee
DC Entertainment

Vertigo, the imprint of DC Entertainment originally created as a home for DC’s “mature readers” material, will get a facelift early next year, according to the co-publishers of the comic book company — and it’s something that might expand outside of comics.

In an interview with comic book industry site ICv2, co-publisher Jim Lee said, “If you look at what we’re going to do in 2015 (which I’m not at liberty to discuss at this moment), possibly first quarter next year, you’ll see that we’re going through a major effort to rebrand the imprint,” adding that the rebranding will “come about through the projects themselves.”

Vertigo, he said, has “a hit list of the top creators in the business and we have some exciting news to unveil in the early part of 2015.”

The imprint was launched in 1993 by executive editor Karen Berger following the success of such series as Neil Gaiman’s Sandman, Grant Morrison’s Doom Patrol and Peter Milligan’s Shade the Changing Man, and quickly became a launchpad for such writers as Garth Ennis, Jason Aaron and Scott Snyder. Current Marvel editor-in-chief Axel Alonso is another graduate of the imprint, having previously served as an editor on such titles as Preacher, 100 Bullets and Human Target.

Read more DC Comics Relaunches Vertigo Imprint With New 'Sandman' Series From Gaiman

Arguing that DC “just can’t rest on [its] laurels” when it comes to the imprint, Lee said that Vertigo “work[s] very closely with [DC Entertainment Chief Creative Officer] Geoff Johns and his group to maximize the impact of these projects, not just through publishing, but beyond through the Warner Bros. family. That’s been a part of our strategy. Stay tuned to 2015; there’s a lot of amazing things in the works.”

These comments follow not just the announcement earlier this year that iZombie, based on Chris Roberson and Mike Allred’s Vertigo series, would become a CW series early in 2015, but also news that Joseph Gordon-Levitt was working with David Goyer on a movie based on Sandman.

When Warner Bros. announced its DC slate of projects last week, Sandman was conspicuously absent. Asked by a fan about that absence, Gaiman wrote on Tumblr that the movie is “not a DC Comics film. It’s a Vertigo film. That’s a different slate of films, and a different announcement.” Given Lee’s tease about “a lot of amazing things” relating to Vertigo next year, should we be expecting a whole raft of Vertigo-related movies to be announced at some point in 2015?

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