11:55am PT by Gregg Kilday
Eli Roth's 'The Green Inferno' to Get September Release Date
Eli Roth’s The Green Inferno will be released through BH Tilt, Blumhouse Productions’ new label dedicated to multi-platform releases for genre films, in collaboration with Universal Pictures and High Top Releasing, a label dedicated to servicing movies using Focus Features’ distribution capabilities. The release has been set for Sept. 25, and the movie will debut on approximately 1,000 screens with the assist of a targeted digital campaign.
Open Road originally planned to release The Green Inferno, picking up distribution rights to the cannibal movie, produced and financed by Worldview Entertainment, at the Toronto Film Festival in 2013.
In The Green Inferno, a group of student activists travels to the Amazon to save the rain forest — where they discover they are not alone.
“When we launched BH Tilt, we said our goal was to be part of the continuing evolution of distribution, whether it is through changing marketing strategies, changing revenue sources or changing windows,” Jason Blum said. “We are excited to capitalize on new developments in distribution and marketing to bring Eli’s movie to horror lovers across the country.”
Blumhouse, which has a 10-year first-look production agreement with Universal Pictures, specializes in micro-budget genre movies. The company’ franchises have grossed more than $1.4 billion worldwide.