'Ghostbusters' Viral Site Reveals Fictional and Real Science in the Movie

The website URL was an Easter egg in the trailer.
Courtesy of Columbia Pictures

When Kristen Wiig gets told that no one is better at quantum physics in the trailer for the new Ghostbusters movie, eagle-eyed viewers might have noticed something unusual on the whiteboard filled with equations that prove the point: the URL for a website, hidden as "[Pa/RA(NO x RM)alS + UD1es/Lab]COM," which leads to a site that tries to explain the science of taking on something weird that doesn't look good.

The site — Paranormal Studies Lab — claims to be the work of (fictional) Kenneth P. Higgins Institute of Science, which professes to bring "today's brightest minds and most advanced technology" together to "[further] mankind's reach in this world and the next," a promise that certainly sounds as if someone is going to be messing with the afterlife, prompting ghosts and ghouls to mess back in return.

Also available at the site are schematics for Ecto-1, the ghost trap and proton pack technology used by the Ghostbusters in the movie, images of same and most interestingly, a behind-the-scenes video featuring Dr. James Maxwell, a senior post-doctoral associate at MIT's nuclear science lab, who consulted on the movie on the issues of quite how busting ghosts would work with real-world physics.

"The first thing they asked me was, 'How would a proton pack work with as few huge leaps of science possible?'" he says. "It's been really fun to look at the cool ideas the writers come up and try to say, 'Okay, that's really cool, how about if you do it like this and it would sound a little better?'"



Ghostbusters will be released July 15.

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