May 12, 2014 6:00am PT by Rebecca Ford
'The Giver' Launches Love-Themed Contest With Las Vegas Prize (Exclusive)
The Weinstein Co.'s adaptation of Lois Lowry's sci-fi book The Giver will hit theaters in just three months, and to get fans excited for the film, a new contest has been launched based on the themes of the book.
Beginning this week, the next leg of the competition will be tied to the them of "Love." The prize is, appropriately, a trip to Las Vegas to see Cirque Du Soleil's show "Love." Also, the winner gets to select a charity for a $1,000 donation.
"The Giver Challenge" series runs April 28 to August 3, with new themes beginning every two weeks. In the final two weeks, the Top 10 point earners (from April 14 – August 3) will be put to a vote for the Grand Prize Winner as “The Receiver.” The Grand Prize Winner will take home a $10,000 cash award and win the honor of designating a $10,000 donation for the charity of his or her choice.
Each competition will include “training” or tasks for players to share their own memories, individuality, or promotional items of The Giver movie. Players can progress by completing their training — in accordance with the rules of the community — and earning points and badges. Leaderboards will be displayed to track progress and development throughout each competition and towards The Ceremony.
Directed by Phillip Noyce, The Giver stars Jeff Bridges, Brenton Thwaites and Meryl Streep. The sci-fi story is set in a world where each member of society is given a specific role. When 16-year-old Jonas (Thwaites) is selected to be the Receiver of Memory, he begins to uncover the truth behind his seemingly perfect world's past. It hits theaters on Aug. 15.