• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
DEC
11
10 MOS

'Hellboy' Goes Digital to Launch Dark Horse/Madefire Partnership

Mike Mignola's character leads the way in new deal that will see the character made available on the digital company's "Motion Books" platform.

Hellboy in Hell Cover 1 - P 2013
Mike Mignola/Dark Horse Comics

In his 20 years of existence, Mike Mignola's Hellboy has certainly gotten around: He's been all over the world, visited other comic companies and currently spends his time in Hell. Outside his fictional existence, he's just as well-traveled, appearing in comic books, movies and video games -- and now, thanks to a new partnership between Dark Horse Comics and Madefire, he'll be venturing into the realm of Motion Books.

Madefire's Motion Books platform -- available on iOS devices and the web -- offers the chance to add movement and sound to the comic book page, with the result being something that's not quite animation, but more than "just" comics. The new partnership, announced yesterday, between the company and Dark Horse follows a similar announcement with IDW Publishing earlier this year.

STORY: Is 'Hellboy 3' Finally in the Cards?

Dark Horse president and publisher Mike Richardson said that the new deal allows his company" a chance to again push the envelope and deliver a benchmark reading experience for the screen," while Madefire CEO Ben Wolstenholme added that his company was "thrilled" with the partnership. "Mike Mignola and Dark Horse bringing Hellboy onboard is extremely exciting," he said.

A teaser of the first issue of Hellboy in Hell in Motion Books format is already available, ahead of the series' official launch.