'Iron Man 3' Teases Super Bowl Spot, Debuts New Poster (Video)

Paramount Pictures

'Iron Man 3' poster

Iron Man 3 is headed to the Super Bowl, and Marvel Studios has released a brief look at what viewers will see.

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In addition to previously released footage of Tony Stark (Robert Downey Jr.) looking like he’s received a serious beat-down in the snow, the 10-second teaser confirms speculation that Col. James Rhodes (Don Cheadle) is the man inside the flashy Iron Patriot armor.

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The film's first trailer indicated the film sees Stark having trouble adjusting to life after saving the planet in The Avengers, though Marvel Studios’ Kevin Feige has said the film will still retain the humor of its previous installments.

Directed by Downey’s Kiss Kiss Bang Bang helmer Shane Black, Iron Man 3 also stars Gwyneth Paltrow, Guy Pearce and Ben Kingsley (as the Mandarin). The film is slated for a May 3 release.

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Marvel Studios previously ran big game spots for Iron Man (2008), 2011’s Thor and Captain America: The First Avenger, and last year’s The Avengers.

Watch the teaser below.