10:39am PT by Graeme McMillan
J.J. Abrams Teases 88 Second 'Star Wars: Episode VII' Trailer
The official Bad Robot Twitter account has confirmed Regal Entertainment Group's earlier accidental reveal that the Star Wars: The Force Awakens trailer will be released this Friday:
THANKSGIVING pic.twitter.com/46811BgWiF— Bad Robot (@bad_robot) November 24, 2014
The tweet confirms both the “select theaters” aspect of Regal’s earlier announcement, as well as the Friday release date. It also identifies the running time for the trailer: 88 seconds, clarifying that we should expect a teaser instead of a full trailer. Within moments of the tweet appearing on the @Bad_Robot account, it was retweeted by the official @StarWars account.
Abrams has previously used Bad Robot’s Twitter account to tease Death Star iconography and the Millennium Falcon’s chess table, making the social media network an unsurprising option for this news. Star Wars: The Force Awakens is, ultimately, a social media-friendly project; it’s title was announced via tweet from Walt Disney Pictures earlier this month.
Read more ’Star Wars: Episode VII’ Title Revealed