11:52am PT by Graeme McMillan
Lego Announces New Scooby-Doo Toy Line, Animated Special
Jinkies! After releasing sets based on Star Wars, Marvel and DC's superheroes and Ghostbusters (among many others), Lego has revealed its latest license acquisition, and it's one that will make the day of many who grew up watching Saturday morning cartoons: Lego Scooby-Doo.
Five sets featuring the Warner Bros. characters will be released this August, including Mummy Museum Mystery, The Haunted Lighthouse and The Mystery Mansion, with not only Scooby, Shaggy and the gang, but also monsters from the 50+ year history of the animated franchise.
"Fans always wonder which properties may come to life in Lego form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in Lego toys and animated content," Lego Group vp licensing and entertainment Jill Wilfert said in a statement about the deal. "We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities. And we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today's parents, who have strong nostalgia for the Lego brand from their own childhoods."
The new deal with Warner Bros. doesn't just mean a line of Lego Scooby-Doo toys; Warner Bros. Animation will produce a 22-minute animated special featuring the franchise mashup, following in the footsteps of the animated Lego Batman and Lego Marvel Superheroes specials.
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