8:52am PT by Graeme McMillan
Lucasfilm Launches New 'Star Wars' Charity Fundraising Effort
After raising more than $10 million for charity in the run-up to the release of Star Wars: The Force Awakens last year, Lucasfilm has relaunched the Star Wars: Force for Change fundraising campaign for a four-week push that will see the studio matching fan donations — and making fun of Mark Hamill's Force Awakens role.
From April 5, the Force for Change campaign will run four weekly challenges benefiting the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America and the Make-a-Wish Foundation, with Lucasfilm matching all funds raised up to $1,000,000.
As has become tradition with such movie-related nonprofit fundraising, fans have a particular incentive to contribute; this time, those include the chance to win an all-expenses-paid trip to Skellig Michael in Ireland, the location of the final scene of The Force Awakens. Additionally, the first 20 fundraisers to contribute $500 will receive Blu-ray copies of Star Wars: The Force Awakens signed by the cast.
In a statement, Lucasflm president Kathleen Kennedy said, "Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met. I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts."
The campaign was launched with a new video featuring Kennedy and Hamill, which pokes a little fun at his silence during the last Star Wars movie ("Oh, I'm sorry, I have dialogue? I'm used to just staring intensely," he jokes at one point), and runs through Star Wars Day, May 4.