Madefire Announces Digital Motion 'Transformers,' 'Star Trek' Comics
A new partnership between the digital studio and publishers including IDW and Boom! Studios will see the creation of licensed comics using limited animation.
If people weren't planning to talk about digital comics at Comic-Con already (Spoiler: They were; there are multiple panels on the subject throughout the four days of programming), they'll have even more reason to with today's news that four publishers - Top Cow, IDW, Boom! Studios and newcomer ITV Studios America - have signed up with digital studio Madefire to create what's being described as "a new standard for digital storytelling in the 21st century."
Under the new partnerships, Madefire, which has been around since 2011 with an advisory board of comic creators including Bill Sienkiewicz and Watchmen's Dave Gibbons, will adapt select titles from each publisher - including IDW's Star Trek, Transformers and My Little Pony series - into "Motion Books," a format that adds limited animation to the reading experience, creating something that's part traditional comic and part cartoon, similar to Marvel's Infinite Comics and DC's DC2 releases.
In the announcement of the partnerships, IDW's VP of Digital Publishing Jeff Webber said that Madefire has "taken everything they've learned and developed over the past year and applied it to creating new experiences with some of our top comic brands. The motion book versions of Star Trek, My Little Pony and Transformers comics will reach a whole new audience."
Samples of the new motion comics will be available to view at Comic-Con, although the teaser trailer that accompanied the announcement offers a hint of what's to come.
Titans of Comic-Con: Stars Re-Create Classic Characters (Photos)
- Exclusive Portraits of Robert Griffin III, Ronda Rousey, Kareem Abdul-Jabbar (Photos)
- MOBA: Inside the Biggest Sporting Event You've Never Heard Of (Photos)
- Emmy Awards 2014: The Nominees (Photos)
- Hollywood's Notable Deaths of 2014 (Photos)
Follow Heat Vision
- 'Hot Tub Time Machine 2' Trailer Is The Funniest Thing On LouNet
- Mick Jagger Energizes "A Most Wanted Man" Premiere...Hot Stuff Coming to Broadway: "It's Only a Play" and "A Delicate Balance"--Plan in Advance!
- Fifty Shades Of Grey Adorable Animals: The Version You Aren't Embarrassed To Read In Public
- Eva Longoria Tells America Latino Doesn't Mean Immigrant
- Christopher Nolan Just Brought a New Interstellar Trailer to Comic-Con
- Comic-Con: Everything Benedict Cumberbatch Said That Made Women Scream
- 50 Shades of Grey and The Devil Wears Prada Are Basically the Same Movie
- Chris Carter on Area 51, Playing Softball With Brandon Tartikoff, and the TV Musical in His Closet