Meet the Man Behind the Mad Scientist in Surprise 'Batman v. Superman' Tease

Fortune magazine might not top a list of places you'd expect to publish teases for Batman v. Superman: Dawn of Justice, and yet that's where a fictional profile of the movie's villain, Lex Luthor — sorry, "Alexander Joseph Luthor Jr." — has appeared with little fanfare.

The profile, written as a straightforward piece about Luthor as a businessman, doesn't offer much in terms of spoilers for the plot of next March's superhero showdown, but it does offer a lot of hints about items that would appear to have particular significance at some point in the future. For example, mention is made of Luthor's "world-famous collection of meteorite crystals," which sounds like a pointer toward Kryptonite if we've ever heard one.

The article also puts Luthor at odds with Batman's alter ego, pointing out that "the success of [Luthor's] young company comes from Luthor's willingness to go where Wayne fears to tread. Wayne Enterprises has shied away from military contracts in the last decade," with Luthor quoted as saying, "Statistically speaking, it's a near certainty that another world-changing crisis is hurtling towards us like a speeding bullet." (For those not immersed in DC mythology, that last line isn't just a nod toward Superman's being "faster than a speeding bullet"; mention of a "world-changing crisis" brings to mind famous DC comic book series such as Crisis on Infinite Earths and Final Crisis.)

Most tellingly, perhaps, the profile ends with what can only be pointing to Batman v. Superman: the promise that Luthor's company is about to unveil technology that will "change the world forever" and, according to Luthor, "will protect you, and everyone, from threats you don't even know about yet. I don't want to scare anybody … much. But there are a lot of threats out there, and they're here today."

Batman v. Superman: Dawn of Justice will be released March 25, 2016. Lex Luthor's latest product likely will be revealed around the same time.

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