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Michael Cera Blows Cocaine and Emma Watson Busts Faces in New 'This Is the End' Trailer (Video)

In the latest red-band look at the apocalyptic celebrity epic, Rihanna gets violent, Aziz Ansari clings for his life and Seth Rogen is nervous about his chest.

This is the End one sheet - P 2013

Finally, the romantic subplot in This Is the End has been revealed: a love triangle between Michael Cera, Mindy Kaling and Rihanna.

Cliche and recycled? Sure, we've seen these three erstwhile lovers before; Cera-Kaling-Rihanna are Hollywood's new go-to trio. But the new red band trailer for this film -- teasing a whole lot of cocaine, spanking, apocryphal collapses and street light impaling -- offers hope that it just might work this time around.

The star-studded This is the End has been on a promotional tour-de-force, appearing at WonderCon over the weekend and sending out an April Fools' Day prank on Monday. The new trailer, which hit late Wednesday night, offers up a cadre of big names acting like anyone might during an apocalyptic nightmare: running around in a panic, taking drugs and sacrificing friends for their own safety.

A word of advice: Emma Watson, it seems, is more Bling Ring than Harry Potter in such terror-filled scenarios.